“People want to buy lights and they need an affordable way to buy them.”
As a member of the elite group of integrated circuit designers hailing from Bell Labs, he believed in the power of technology to solve everyday problems. Tinkering in his basement and later with a diverse posse of engineers, he combined thousands of lines of code with some metal and plastic to create the world’s first pay-to-own device priced under $25. John’s ultimate vision was to create a diviWorld, allowing people everywhere to access life-enhancing technologies by divvying up the payments. In memory of John Steininger, this important work lives on in Ft. Collins, Colorado, a hub for BOP innovation (base of the [economic] pyramid).